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ByBusiness：Blogsarealsousedbybusinesses，eitherinternallytoimprovecommunications，orexternallyforPRandmarketing.Thesearecalledcorporateblogs.Blogsearchengines：Internetsurferscanfindblogsrelevanttotheirinterestsbyusingblogsearchengines—whichinturnsearchblogcontents(alsoknownastheblogosphere)tocomeuPwithsitesthatmaybeofinteresttoyou.SeveralsuchsitesareGoogleBlogSearch，BIogdigger,andTechnorati.WhileastudentatSwarthmoreColIegein1994.astudentnamedJustinHallbegan11yearsofpersonalblogging，andisgenerallyknowntobethefirstblogger.ForthefirstfewyearsthereseemedtobeIittleinterest—website’Xanga。.Iaunchedin1996，recordedonly100diariesby1997.ThenbyDecember2005，thenumberhadgrowntoover20m…ion.Thesuddengrowthbeganaround。99.andwasspurredalongbythereleaseofcertaintoolssuchas’OpenDiary’(1998)，thefirstblogcommunityallowingreaderstocommentonwriter。sentries，LiveJournal(1999)，Pitas.com—enablingeasiermaintainingofa。newspage’andblogger.com(1999)，eventuaIIYPurchasedbyGoogIein2003.BY2001.bIogginghadbecomesopopularthat’how—to。manuaIsappeared，andbIoggingbecamemoreapartofmodernpopcuIture.Respectedschools0fjournaIismbegantoconsiderthephenomenonandholdclassestodiscussitsdifferenceswith，andreIevanceto，conventionaliournalism.By2002.bIogginghadbecomesucharecognizedentity，thatitbegantoinfluenceevenAmericanpoIitics.CommentsfromaspeechmadebyUSSenateMajorityLeaderTrentLott，overlookedbythemajormedia，werebrokenbyblogs.AsubsequentscandalforcedLotttostepdownasleader.Thisgavebloggersgreatercredibility，althoughinrealitymostblogssimplytendtoreacttomaterialalreadypublished.Buttheprecedenthadbeenset.By2004，thefunctionofblogsbecameincreasingIYwidestream.PoIiticaIconsuItantsandnewsserVicesbegantOusethemforoutreachandoPinionforming.DuringthesecondIraqwar,blogswerecreatedbysoldiers—oftenofferingdifferentopinionsthanthosefoundintheconventionaImedia，andIraqibloggersevenattractedmuchattention.0nesuchblogger，SalamPax，haspublishedabookofhisblog.10Now,blogsarealmosttakenforgrantedasapartofmodernnewsmedia.IntheUK，theGuardiannewspaperlaunchedadailydigestofblogsin2005，andinJuneof2006，BBCNewslaunchedanewwebIogforitseditors，apparentlyfollowingtheleadofothernewscompanies.ButthepopularityofbIogsdoesn’tseemtobedestinedforafuturepurelyinseriousnewsmediaorpolitics.InAugust2006，TechnoratilistedthemostIinked—tobIogtobethatofChineseactressXuJinglei.ItwasreportedbyXinhuathatXu’sbloghadloggedmorethan50millionpageviews，claimingittobethemostpopularblogintheworld.Innextmonth。sissue，we。IIbetakingacloserlookatthewonderfulworldofblogs—findingthebestblogsonthenetandseeingiftheyliveuPtotheirnames(ortotheamountofhitstheyreceive).SokeepalookoutinthisspotforthefirstBilingualTime。sGuidetoBlogging.。…。…2007BilinguolTime口