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eader。sounge’、--.一，r1-.J蓥，ocalpeopleareresistingthearrivalofStarbucksinLamb’sConduitSt，which，inthepastdecadeorso，hasgonefrominner—citymesstourbanchic.BecausethestreetinBloomsburynowhasnotjustalotofsmallindependentshopsbutalotofbigfamouspeoplelivingnearby，theprotestisgettingplentyofmediaattention.ThemostrecentprotesteriscomedianAlexeiSayle，whopromisedtoboycottthenewBloomsburybranch.HecalledStarbucksa”face—lessbully”andsaidit”gobbledupeverythinginsight’’attheexpenseofsmallindependenttraders.HewasprecededbyactorRupertEverett，whosaidrecentlythat”Starbucksisspreadinglikeacancer.Nobodyintheneighbourhoodwantsit,includingme.Thereareplentyofdinersandcoffeeshopstherealready.”Theoutragedlocalsaregettingupananti—Starbuckspetitionwhichalreadyhasmorethan1，000signatures.Thestreet。sowner，RugbySchool，hasmean—whileadoptedapostureofinjuredinnocence，protestingthatStarbucksisagoodrent’payerandit’sinthestreet’sintereststowelcomethechainin.ButI'dsaythehigh—profileprotestersmightyetwin.ResidentsofPrimroseHill，Camden’sfilm—starzone，foughtthesamefightacoupleofyearsagoandmanagedtobeatofftheAmericanintruderwithoutallthatmuchtrouble.Behindthebattle，we’reseeingsomethingelserearitshead—aninterestingmanifestationofurbancollectivepsychology.Forpeoplewholiveinposhbitsoftown，Starbucksclearlyrepresentssomethingbad—thenewMacdonald’sjabitoflow—rentgrottheyXXi吾日j代·86ByVanoraBennettdon’twantclutteringuptheirhighstreet.Theydon。twantglobalcoffeeinaplasticbucketwithalogoallovertheside.They’retoosmart—theywantthesleeksophisticationofBarItalia，inSoho，andthey’repreparedtofightastyleintifadatokeeptheinvaderout.YettheseoutbreaksofStarbuckshatredarefarfrombeinguniversal.Foreveryoneinscruffierbitsoftown，thechainmar—ketingexpensivefrothinplasticbucketsstillsignifiesalevelofcomfortandstylethatyoucanonlywishyourneighbourhoodwouldachieve.IfyouwerehvinginDalston，say，youmightgetquiteexcitedifaStarbucksopenednearyou.IliveinCamden,justlikeRupertEverett,butinoneoftheremoter,scruffierfastnessesoftheplace.Inmyneckofthewoods，KentishTown，wherethehighstreetisfuUofpoundstoresandtemblefaux.Italiancaf6sinwhichtheblondeBelarussianimmigrantwaitresseslookinbewildermentatthecappuccinomachineandendupgivingyoucoffeethatcomesslowlyandisalmostentirelyfroth—free，wecer—tainlydreamofthehighstreetgettingsmartenoughtoattractaStarbucks.IfourStarbucksdreamwouldonlycometrue，I’msuremostoftheresidentsofKentishTownwouldalsobedelightedifonlyRupertEverettorAlexeiSaylewouldhonouruswiththeirpresenceforaprotestsit—inoutsideit.They’dbetryingtogetoursignaturesfortheiranti—Starbuckspetition；butwe，naive?hopeless，adoring，have—nots，wouldbedesperatefortheirsig—naturesinourautographbook.Twosidesofadeep，deepdivide，then.ItlooksasthoughLondoners’polarizedfeelingsaboutStarbuckshavemadeitnotjustabrandofcoffee，butthemostaccuratelitmustesttodayforwherethecityisgentrifyingfastest.FromThPTimes